26 June 2014
Last updated at 05:47
Narendra Modi is seen as a social media friendly leader
Indian Prime Minister Narendra Modi has narrowly overtaken the White House on Twitter, a study of political use of the social network has found.
Mr Modi’s huge victory in the recent general election was partly credited to a well-organised social media campaign.
The leader of the ruling Bharatiya Janata Party (BJP) is also the most followed Indian leader on Twitter.
“Mr Modi’s seen a stratospheric rise,” said Matthias Luefkens, who heads the annual Twiplomacy, a study conducted by global public relations and communications firm Burson-Marsteller.
Although Mr Modi speaks mostly in Hindi, his tweets are always in English, preferred for business in a nation with 22 official languages.
Mr Modi, who was elected in May, scored 24,000 retweets for his own “India has won!” victory message.
“I am a firm believer in the power of technology and social media to communicate with people across the world”, Mr Modi has said in a message on his new website.
The five most followed world leaders were US President Barack Obama (@BarackObama) with 43m followers of his campaign account, Pope Francis (@Pontifex) with 14m followers on his nine different language accounts, Indonesia’s President Susilo Bambang Yudhoyono (@SBYudhoyono) with 5m followers, with @WhiteHouse and @NarendraModi in fourth and fifth places.